Urban Earth Gardens is a super-environmentally friendly landscaping company and urban gardening consultancy. This logo was inspired by a backyard tour of the owner’s amazing garden and bee hives. The sun was low, the earth was plowed, and the leaves were back-lighted in the afternoon sun. I wanted to capture this essence in his logo.
I was so excited when I got the call: “The Salish Tribe needs a logo for a cigar line. We need you to make a logo remniscent of a Havana Nightclub. Think afro-cuban jazz.”
Yes please! I threw on the Sabu Martinez and Tito Fuentez and went nuts. I produced about 30 logos in a two-day gush of creative exploration in a totally foreign style to my usual art. Here’s some of the results:
This was just fun. Anyone who wants to go snorkeling in 45 degree water has to be a little crazy. Well I’m pleased to make a logo to match.
I didn’t pick the tag-line…
…or did I?
Sometimes the best ideas come with the least effort. The owner of this company brought me a post-it with a quick sketch of his idea: Three differently shaped bottles overlapping. “Can you do something like this?” He asked me with what seemed like shame. His vision was dead-on. I produced the logo in under an hour and it’s gone on to lead a very successful online brand. Months later I was able to revisit this identity and lock down some brand colors, variations and type uses.
This premium identity package was created for Ironwood Investments, a high quality property management service. The challenge: Design an identity strategy that can speak to investors and residents of Ironwood-managed properties alike.
The answer was to combine formal colors and typography with a symbol of relaxation: The Ironwood way is to make every day seem like a vacation. Relax, Ironwood is here.
Ironwood Investments Style and Brand Guide
This logo is the culmination of a large-scale identity design package. The client’s old logo was so generic that she could swear she was seeing it on other booths at a trade show. The final approved logo evolved from a thumbnail sketch at our first meeting and ended with an identity strategy for an entire line of related IntelliBase products. Be sure to check out the identity guide below to see related brands and a thorough style guide.
This logo was designed for a print-house operated by the brothers Romes. Sure, they didn’t use this version, but it’s still my favorite. :D It’s simple and intentionally family to the brands that designers shopping for print-houses are familiar with. This appeals to print professionals and says “We speak your language.” in a tasteful and understated way.
This slightly “Mod” logo is artistic without being too “out there” for a financial agency. It is reminiscent of an earlier age when responsible was cool and capability was king.
The puzzle: How do you represent a business that deals in accidents and collisions and all manor of unseemly road-side imagery?
The solution: Put the customer back on the road. Here we played on the idea of the “Center” being the customer driving down the road. Note the use of road-sign colors and steering wheel shapes that subtly put the viewer in the driver’s seat again.
This flashy logo was a real client-pleaser. After about 10 very distinct versions, this web 2.0 style refined logo was the winner.